all laurels _ cats are not peas 2020 cop

Award-winning virtual reality specialists.

Meet our founder



VR Writer | Director  | International Keynote Speaker

TEDx speaker   The Drum's 50 under 30  Women of the Future Awards

Pioneer of Immersive Realities Award  Women in Business Innovation Award

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"She is a pioneer of the medium, unafraid to try new genres

and create new IPs for immersive tech." - Virtual Umbrella

Listen to the Alex Makes VR podcast on all major platforms:


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Choosing Children
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Playing God
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Keyed Alike
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Shadow Play
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BFI Network VR Cinema
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VR for Good
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VR & Diversity
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Immersive Masterclasses
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We are proud to work with global brands on consultation, strategy, production and implementation of virtual reality to provide incredible business results.

Get in touch today to arrange an initial consultation to see if VR could transform for your company.

Our founder Alex speaks globally on the power

of virtual reality and a vision for the future of immersive content.


Check out her recent TEDx talk:

Looking to book Alex Rühl to speak at your event?

Get in touch: hi@catsarenotpeas.com



PwC Global VR Summit - 18th Feb
Breaking Business Barriers: keynote - 8th April
Audience of the Futures x Digital Catapult: keynote - 29th April
Immersive creators: Why and how to upskill: panel - 24th Sept
Broadcast Digital Awards 2020: Best of VR Judge - 14th Oct
BFI Network: VR and Immersive film on a budget - Alex Rühl & Nosa Eke in conversation - 19th Oct
BYFN Immerse Yourself: panel - 29th Oct
Storytelling in XR - Fact, Fiction & Beyond: panel - 4th Nov


TEDx Leicester: Women | Leicester, UK
TEDx Leicester: Fast Forward | Leicester, UK
Adobe Education Masterclass | Global webinar
Hyper Festival | Sao Paulo, Brazil
Co-development with the UK masterclass | Sao Paulo, Brazil
Raindance Film Festival | London, UK
Girls that Geek | Birmingham, UK
Creative Cocktails | Leicester, UK
Hello Culture | Birmingham, UK

Creative Careers Week | Leicester, UK
IVRPA | Belfast, Ireland
Cannes XR Showcase | Cannes, France
Augmentor Digitial Catapult | London, UK


Royal Television Society | Cambridge, UK
Raindance Film Festival | London, UK
Peabody Rejuvenation Project | London, UK
Life in 360 masterclass | Paris, France & Brussels, Belgium
Collusions | Cambridge, UK
VRDI | London, UK


Facebook 360 x Blend Media | London, UK
Life in 360 masterclass | Los Angeles, USA & San Francisco, USA


Book launch: 3rd January 2021

Reality Check: How Immersive Technologies Can Transform Your Business by Jeremy Dalton. Guest author - Chapter 10: A beginner's guide to creating quality 360 video content (by Alex Rühl)
Pre-order & get 20% off: https://realitycheckxr.com/


Press & Blogs

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To stay up to date with our

latest news follow Alex

on the socials... she's chatty:

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Cats aren't really known for being social.

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